Johnny Carson and Bob Hope talked about Deep Throat on TV, and respected artists became involved in promotional campaigns for adult films. To quote Steve Frankfurt’s iconic ad campaign for the soft core masterpiece Emmanuelle, “X was never like this.” Today they are wonderful period pieces that evoke the temptations and taboos of a bygone age of stockings and eye-popping, gravity-defying brassieres. Even though many of the adult movies of the ‘60s and ‘70s have faded into cinematic history, their posters remain an inspiration for graphic designers.
Screaming taglines, provocative titles and scantily clad bodies are all elements that can be used to great advantage in poster form. Of all film genres, the X-rated movie is possibly the one that lends itself best to the use of posters as a promotional medium. The “porno chic” movement around films like Deep Throat (1972), The Opening of Misty Beethoven (1976) and Debbie Does Dallas (1978) gave skin flicks an air of credibility that had never existed before.Įvery page features a full-page-sized poster, complete with detailed annotations about the most important films. For the first time, these films were shown in mainstream cinemas to a fashionable young crowd. The posters for these films, from Alberto Vargas artwork for 'Ladies They Talk About' (1933) to Alan Aldridges photomontage for Warhols 'Chelsea Girls' (1966), are masterpieces of visual innuendo, offering, in most cases, far more that the movies actually delivered.
The 1960s and ’70s were the Golden Age of the X-rated movie. This is the new, expanded, complete edition of Nourmand and Marsh’s cult bestseller, with text by renowned writer Peter Doggett.
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